Soul id

Tonight, things were so quiet in Chico this past weekend that Action News Now had to import bad news from Stockton and San Francisco. Coming up next, on TL;DR.

And then, on WAYWO, we visit with Ben Sampson, from hot local startup Soul id. You may remember when the plaza was filled with snow for a snowboarding exhibition, or when they staged a wakeboarding show in Sycamore Pool at One Mile. Meet the company that’s going big, and staying home.



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